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Business Development Lead

Full Time, Permanent

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Role:  Business Development Lead

Location:  Coventry

Working Arrangement:  Hybrid

Salary:  Up to £60k

What this role actually is (without the fluff):
This isn’t just “sales.” It’s about spotting where we can genuinely help organisations do better, building trust with the right people, and turning that into long-term, meaningful work.

You’ll be the person connecting the dots between:

  • what clients actually need (often not what they say they need),
  • what we’re great at doing
  • where there’s real opportunity to grow.

What you’d do day-to-day

  • Getting out there (calls, meetings, events) and building relationships with organisations that could genuinely benefit from what we do
  • Turning conversations into opportunities — and opportunities into actual work
  • Owning the full journey: from first intro → understanding the problem → shaping the solution → closing
  • Working closely with the internal team so what we’re selling actually makes sense and delivers
  • Keeping a clear view of the pipeline (what’s coming, what’s stuck, what’s worth chasing)
  • Spotting patterns and opportunities — not just reacting to what’s in front of you
  • Helping shape how we talk about ourselves (proposals, messaging, positioning)

What success looks like

  • A steady flow of good-fit opportunities (not just volume for the sake of it)
  • Strong relationships where clients trust us early
  • Winning work that actually delivers impact — not just ticking revenue boxes
  • Helping the business grow in a way that feels intentional, not random

The kind of person suits this role

  • You’re naturally curious — you ask good questions and actually listen
  • You’re comfortable leading conversations (even with senior people) without being pushy
  • You’re commercial, but not transactional
  • You’re organised enough to manage a pipeline without it managing you
  • You like figuring things out — especially when there isn’t a clear playbook
  • You don’t need loads of structure to get moving, but you can create it when needed
  • You care about doing good work, not just closing deals

The less obvious bits (but important):

  • You’ll need to balance strategy and hands-on work — this isn’t just big-picture thinking
  • You’ll be working closely with a small team, so how you communicate and collaborate matters a lot
  • There’s probably a mix of autonomy and accountability — you’re trusted, but expected to deliver
  • You’ll need to be comfortable representing the business externally (you are the face of it in many cases)

Why this role is interesting

  • It’s not a “volume sales” role — it’s about thoughtful growth
  • You get real influence on how the company grows, not just hitting targets
  • You’re close to both the client side and delivery side, which is where the interesting decisions happen
  • It suits someone who likes building something, not just maintaining it

We welcome diverse applicants and are dedicated to treating all applicants with dignity and respect, regardless of background.

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